Suppliers and manufacturing

Private Label: How to Create Your Own Brand, from Idea to Shelf

An existing product with your brand, or a product developed especially for you: what the difference is, what the minimum quantities are and what to agree with the manufacturer.

A private label lets a business sell a product under its own name without building a factory. The manufacturer produces, and you set the spec, packaging and branding.

Success depends on the details settled before production: a written spec, an approved sample, ownership of the design and compliance with Israeli standards requirements.

What the full guide will cover

  • OEM, ODM and branding an off-the-shelf product: three routes and what suits whom
  • Minimum order quantity and how it affects the price
  • Spec, approved sample and packaging: what must be in writing
  • Hebrew labeling and standards requirements for a branded product
  • Protecting your brand and design when working with the manufacturer

The full guide is being written. Have a question on this topic right now? Send us your product details and we'll get back to you with an answer.